Shiny New Object is a podcast about the future of data driven marketing.
Each episode is a conversation with an insightful and influential leader in the industry about the latest data driven marketing tech, trend or talking point to catch their eye.
The purpose of the podcast is for the advertising and marketing industry to learn which trends are going to shape our future.
This podcast doesn’t just focus on new technology but also new beliefs and behaviours that the leaders of our industry are excited about.
Episode 273 / Caitlin Dodd / Church & Dwight / Director of Marketing, Specialty Hair Care
Finding human insight nuggets that bring storytelling to life, with Church & Dwight’s Caitlin Dodd.
Episode 272 / Alexa Lombardo / alxyz / Fractional CMO, Consultant & Strategic Advisor
How to harness AI to improve creativity and give yourself time to delve into culture.
Episode 271 / Zyania Orozco Sanchez / Ex-OPPO / Senior Brand Marketing Manager
What can tech brands learn from the luxury sector? Discover the importance of impeccable customer service, personalised experiences, and well-trained employees, courtesy of Zyania Orozco’s shiny new object.
Episode 270 / Luis Antonio Gonzalez Rodriguez / HP / Digital Marketing Manager
Learn about the importance of an in-house marketing analytics team from HP’s Luis Antonio Gonzalez Rodriguez.
Episode 269 / Di Gallo / CIBC / Director, Marketing Modernisation & Innovation
How can marketers learn from social media to improve the e-commerce customer journey and create seamless social commerce? Learn from CIBC’s Di Gallo.
Episode 268 / Anna Ivanko / Ubisoft / Senior Media Manager, Global Marketing
Ubisoft's Anna Ivanko shares her insights on the power of "active attention" and the three key strategies marketers can use to create scroll-stopping content that captures their audience's focus.
Episode 267 / Aurea Mauries / Cargill / Strategic Marketing and Technology Leader Animal Nutrition Mexico
What does the heart have to do with data driven marketing? Cargill’s Aurea Mauries gives us a lesson in understanding irrational decision making.
Episode 266 / Luis Pablo Perez Torrescano / LATAM Senior Marketing Manager
Can improv make you a better marketer? Find out what skills it helps develop and why gaming is a great way to unwind.
Episode 265 / Philipp Schuster / Bayer / Agency & Marketing Partnerships Director, Global Strategic Marketing, Consumer Health
Find out why you need to keep asking questions and how Philipp leverages strategic partnerships to drive marketing success and originality at Bayer.
Episode 264 / Shafique Gajdhar / Karix / Director Product and Solutions Marketing
Marketing led growth will be the differentiator in an ever more saturated SaaS market. Learn how to navigate this and why irrationality matters in data driven marketing.
Episode 263 / Virginia Barnes / Standard Life UK / Interim Brand, Sponsorship and Retail Marketing
Learn why talking to people is still essential in the world of data driven marketing and how to make qualitative research a part of your strategy.
Episode 262 / Lisa Delaney / Cathay Pacific / Regional Head of Marketing and Lifestyle Europe
Cathay Pacific's Lisa Delaney talks about boosting creativity, questioning data, and creating immersive experiences using technology in marketing.
Episode 261 / Phil Clark / Canada Goose / Senior Director, Digital Marketing & Media
How can marketers balance continuously improving technology and the use of human talent? Phil Clark has some answers.
Episode 260 / Monica Narvaez / OPPO / Digital Media Manager
Helping new content creators thrive, learning to get out of your silos and why empathy matters in data driven marketing.
Episode 259 / Steve Seddon / Ice Travel Group / CMO
How to get noticed on LinkedIn, not letting the robots create all your ads, and more top tips from Ice Travel Group’s CMO, Steve Seddon.
Episode 258 / John Sadeghipoor / URBN / Director of Marketing, Free People Europe
Apple Vision Prop comes up again on the podcast as URBN’s John Sadeghipoor picks 3D worlds as his shiny new object. Find out why!
Episode 257 / Beverly Jackson / Zillow / Vice President of Brand and Product Marketing
Zillow have long been involved in AI and innovation, with tools like Zestimate and now the Apple Vision Pro Zillow Immerse app. Find out more from Beverly Jackson.
Episode 256 / Constantin Hourmouzis / PwC Germany / Senior Manager | Data Driven Marketing
CDPs are not new, but the ways companies can leverage them to succeed in today’s data driven marketing is shiny and new for PwC’s Constantin Hourmouzis. Find out more.
Episode 255 / Leandro Chique / Philips / Marketing Director - Strategic Adjacencies
Discover the opportunities of combining healthcare and consumer data for driving healthy behaviour change, according to Philips’ Leandro Chique.
Episode 254 / Brett Richardson / Chobani / Director of Media and Marketing
Find out how retail media is shaping the future of CPG marketing from Chobani’s Director of Media and Marketing, Brett Richardson.