Can improv make you a better marketer? Find out what skills it helps develop and why gaming is a great way to unwind.

Find out why you need to keep asking questions and how Philipp leverages strategic partnerships to drive marketing success and originality at Bayer.

Marketing led growth will be the differentiator in an ever more saturated SaaS market. Learn how to navigate this and why irrationality matters in data driven marketing.

Learn why talking to people is still essential in the world of data driven marketing and how to make qualitative research a part of your strategy.

Cathay Pacific's Lisa Delaney talks about boosting creativity, questioning data, and creating immersive experiences using technology in marketing.

How can marketers balance continuously improving technology and the use of human talent? Phil Clark has some answers.

Helping new content creators thrive, learning to get out of your silos and why empathy matters in data driven marketing.

How to get noticed on LinkedIn, not letting the robots create all your ads, and more top tips from Ice Travel Group’s CMO, Steve Seddon.

Apple Vision Prop comes up again on the podcast as URBN’s John Sadeghipoor picks 3D worlds as his shiny new object. Find out why!

Zillow have long been involved in AI and innovation, with tools like Zestimate and now the Apple Vision Pro Zillow Immerse app. Find out more from Beverly Jackson.

CDPs are not new, but the ways companies can leverage them to succeed in today’s data driven marketing is shiny and new for PwC’s Constantin Hourmouzis. Find out more.

Discover the opportunities of combining healthcare and consumer data for driving healthy behaviour change, according to Philips’ Leandro Chique.

Find out how retail media is shaping the future of CPG marketing from Chobani’s Director of Media and Marketing, Brett Richardson.

Valmet’s Mikko Vesterinen talks about the importance of networking to understand data in context and shares his top marketing book.

Media and creative work together to deliver data driven marketing results. This is why Bayer’s Emre Acikel advocates for joint reporting as his Shiny New Object.

Find out why Foundation & Transformation together move the needle for data driven marketers.

Audacy’s Idil Cakim shares how she’s applied data driven marketing principles to audio advertising and radio.

Cisco’s Patrick Janssen talks about the importance of alignment between sales and marketing so both teams receive relevant data that delivers results for the overall business.

Bimbo Bakeries USA’s Marie Casimir Fallon explains why AI is still a shiny new object for content creators and how to get the data that matters for marketing results.

Find out why Breaking Bad can teach today’s marketers how to better understand their consumers, plus more data driven marketing tips from Just Eat’s Jeremy Nye.