How to ensure your work is meaningful, according to Troy Wood, Executive Director, Marketing at HTC VIVE.

Find out why going beyond dashboards is so important to get the data that drives correct action for your marketing campaigns. Daniel Mark Carr shares his top tips.

A curious mindset sets you apart from your competitors, but how can you cultivate it and how can marketing leaders identify it in new recruits? Frederique Bazin shares her advice.

Anuj Adhiya specialises in growth and has tips for founders who are looking to minimise time spent on “busy work” and harness the power of AI to automate and outsource. Tune in to hear his advice.

What drives people to buy your products? Often, the answer is not rationality, argues Tom Holmes, Head of Marketing for Altogether Dental at Haleon. On the podcast, he shares why he values behavioural psychology and how he uses it in data driven marketing.

According to Tom Fenwick-Smith, the future of data driven marketing belongs to those who will know how to still make people feel - rather than rely on a sea of similar content created by Gen AI. Learn more on the podcast.

Influencer marketing and the creator economy may not be brand new, but they’re continuing to grow and represent a crucial part of any brand’s marketing mix. Irina Finerman shares her top tips.

Get Kirk Deis’ 4 key tips for starting out in the industry and learn why you should always be a student of your craft.

Learn about how to be surprising with your brand storytelling, thanks to Loop Earplugs’ Liz Nash.

PepsiCo’s Eric Melis explains the importance of understanding the intersection of passion points to drive marketing results.

PVH Corp’s Nick Goodchild tells us why therapy leadership works and shares top data driven marketing tips.

Learn about the importance of purpose in marketing and how it can lead to concerted data driven marketing results, with Liam Branaghan, Performance Marketing Strategy Lead for Delivery in EMEA at Uber.

Testing is key to getting ahead in data driven marketing. Tom Boxall, Performance Marketing Manager at Naked Wines, talks about his tests for better customer understanding, and his shiny new object - incrementality.

Your audience may be price sensitive, but that doesn’t mean it doesn’t also care about your why. Marketing is both an art and a science, and Caroline shows us how to combine data, instincts, and empathy to get it right.

Why relationships matter in data driven marketing and how to approach marketing with a sales lens. A podcast with Virgin Media O2’s Chris Love.

Looking beyond the data with Citizen Watch Canada’s Zahra Hemraj: learn the importance of psychology and negative results.

Evolving from simple lead scoring to predictive modelling of conversion events with Capital.com’s Boaz Sobrado.

Learn how Louis Vuitton Mexico’s Priscila Lopez sets her team up for data driven marketing success every month.

BD’s Alejandra Ramirez Giles tells us why the future of B2B med tech marketing will be enhanced by AI-powered insights tools.

Finding human insight nuggets that bring storytelling to life, with Church & Dwight’s Caitlin Dodd.