Influencer marketing and the creator economy may not be brand new, but they’re continuing to grow and represent a crucial part of any brand’s marketing mix. Irina Finerman shares her top tips.

Get Kirk Deis’ 4 key tips for starting out in the industry and learn why you should always be a student of your craft.

Learn about how to be surprising with your brand storytelling, thanks to Loop Earplugs’ Liz Nash.

PepsiCo’s Eric Melis explains the importance of understanding the intersection of passion points to drive marketing results.

PVH Corp’s Nick Goodchild tells us why therapy leadership works and shares top data driven marketing tips.

Learn about the importance of purpose in marketing and how it can lead to concerted data driven marketing results, with Liam Branaghan, Performance Marketing Strategy Lead for Delivery in EMEA at Uber.

Testing is key to getting ahead in data driven marketing. Tom Boxall, Performance Marketing Manager at Naked Wines, talks about his tests for better customer understanding, and his shiny new object - incrementality.

Your audience may be price sensitive, but that doesn’t mean it doesn’t also care about your why. Marketing is both an art and a science, and Caroline shows us how to combine data, instincts, and empathy to get it right.

Why relationships matter in data driven marketing and how to approach marketing with a sales lens. A podcast with Virgin Media O2’s Chris Love.

Looking beyond the data with Citizen Watch Canada’s Zahra Hemraj: learn the importance of psychology and negative results.

Evolving from simple lead scoring to predictive modelling of conversion events with Capital.com’s Boaz Sobrado.

Learn how Louis Vuitton Mexico’s Priscila Lopez sets her team up for data driven marketing success every month.

BD’s Alejandra Ramirez Giles tells us why the future of B2B med tech marketing will be enhanced by AI-powered insights tools.

Finding human insight nuggets that bring storytelling to life, with Church & Dwight’s Caitlin Dodd.

How to harness AI to improve creativity and give yourself time to delve into culture.

What can tech brands learn from the luxury sector? Discover the importance of impeccable customer service, personalised experiences, and well-trained employees, courtesy of Zyania Orozco’s shiny new object.

Learn about the importance of an in-house marketing analytics team from HP’s Luis Antonio Gonzalez Rodriguez.

How can marketers learn from social media to improve the e-commerce customer journey and create seamless social commerce? Learn from CIBC’s Di Gallo.

Ubisoft's Anna Ivanko shares her insights on the power of "active attention" and the three key strategies marketers can use to create scroll-stopping content that captures their audience's focus.

What does the heart have to do with data driven marketing? Cargill’s Aurea Mauries gives us a lesson in understanding irrational decision making.