Episode 39 - IKEA ad reviewed by Volkswagen and Mahabis
IKEA has got us all accustomed to being practical and sustainable when it comes to buying furniture. Can they also change our behaviour with regards to food waste?
The latest ad from IKEA focuses not on their bread and butter, but on a ScrapsBook - a cooking book for using up food waste around the home. Is this a smart move from Ikea trying to weave their brand image into a topical subject or are they trying too much?
This week on Advertisers Watching Ads, we are joined by Volkswagen’s Area Sales Manager, Dessi Doncheva and Mahabis’ CMO Olly Rzysko to talk about the first of a series of ads chosen by our partner, Contagious. Join us to see what IKEA are up to and what we thought about it.
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