Episode 32 - Oatly's 'Help Dad' Ad reviewed by Dignity, Diageo and Blue Stripe Group
Amongst all the change and disruption we're living through, Oatly's latest ad stirs up a different conversation: 'helping dad' embrace oat milk. Is Oatly simply focused on selling a product or are they too preoccupied with disrupting the status quo on milk consumption?
On this week's Advertisers Watching Ads, we're joined by Dignity's Helen Bradshaw, the Bluestripe Group's Andy Oakes and Diageo's Jimmy Klein to discuss whether Oatly is disrupting marketing or failing to read the room.
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