Episode 47 - Pringles NFT Ad Reviewed by Aunt Bessie’s, News UK, Reckitt and GSK
For our latest episode of Advertisers Watching Ads with our partner Contagious, we’re discussing the latest PR move from Pringles, which is maybe not so much an ad as an activation of a digital product. NFTs - non-fungible tokens - give buyers ownership of a digital product, and Pringles have launched a limited edition CryptoCrisp to enter this digital market.
While the fully digital younger generation might buy into it from the start, it’s worth asking whether this touches all the market segments, and even whether it would want to do so. Is this the future of online transactions and how does it relate to a Pringles consumer? Could it have been linked to a physical product, too?
We’re joined by Aunt Bessie’s Samantha Dolan, News UK’s Darren Sital-Singh, Reckitt’s Gunjan Khetan from Reckitt and Martin Yañez to ask how this ad has worked for them, whether it creates enough buzz and how it could be improved as a PR exercise.
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