Alcohol Brand Case Studies: Optimising Ad Performance & Gathering Insights
DIAGEO - BAILEYS
Working with limited assets, we improved the performance of Baileys Almande Facebook ads, giving clear insights into which emotional triggers were meaningful to the audience.
Results - Engagement rate improved 133%. Read more.
JACK DANIELS
We optimised different visuals, templates, messaging and formats using automated ads in-flight on Meta and Snapchat.
We uncovered a new territory for Flavors as a solution for those who saw Jack Daniels as ‘the brand you wished you liked’ by using copy for ‘Non-Whisky Drinkers’ highlighting Low ABV, long serves, and lemonade mixer. Driving +170% CTR
DIAGEO - SMIRNOFF
We helped relaunch Smirnoff in the UK by optimising their TVC for Facebook and Instagram by creating 100s of ads with unique visuals and messages. Each of these ads optimised over a month of Creative Sprints delivering deep level insight and accelerated performance.
Results - 9.86% improvement benchmark
