PensionBee Increasing Paid Media Effectiveness
We worked with PensionBee to reduce cost-per-ad (CPA) and review their traditional advertising approach, improving creative effectiveness.
The Challenge
PensionBee had been successful in getting audiences to combine pension pots for years. However, they contacted Automated Creative when they felt something was off: Cost-per-Ad (CPA) was increasing and their traditional advertising approach was not working as well as it had been.
The goal was to work together to improve the effectiveness of PensionBee’s paid media and to uncover audience insights to help develop the brand’s advertising strategy.
The Strategy
We reviewed PensionBee’s brand assets and their whole production model to look for efficiency opportunities. This led us to develop a data strategy to test different triggers in social ads. We were looking for what really made consumers stop and consider PensionBee, as well as what cues led to them committing to the platform.
We produced multiple ads and optimised them in-flight, based on real-time consumer feedback. This helped refine the best performing creative for PensionBee.
The Result
We drove a decrease in CPA by 32% for this particular PensionBee campaign, delivering valuable insights into what drives consumer action and how to build the best performing ads for PensionBee.
Thanks to the insights from this campaign, the brand also adapted their latest TV ad as well.
Listen to PensionBee CMO Jasper Martens' full presentation on our work with the brand
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