Weetabix Helping increase awareness of the Weetabix Melts range
We worked with Weetabix to support their launch of the new Weetabix Melts range in the UK, raising awareness and driving product sales.
The Challenge
The goal was to increase awareness, capitalising on a recent win as Product of the Year, and to increase trials of the product.
The Strategy
We started by reviewing the brand assets to create video ads for social. We developed hypotheses around which to test different visual and verbal cues, and used our proprietary technology to develop ads at scale. Furthermore, we adapted these ads in-flights based on consumer feedback.
One of the key elements was to also use the recent Product of the Year win along with the brand assets.
The combination of ads we created drove significantly higher View-Through Rates and engagement as a result.
The Result
Compared to the BAU work, our creative had 15 times more 3-second views from the audience.
Additionally, View-Through Rates increased by a whopping 33% with every sprint (so, with each new set of ads we launched).
We were also able to gather lots of important insights into the Weetabix audience for the client. This included what type of creative performed best, as well as what the consumers’ motivation was for trying Weetabix Melts.
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