Walgreens Boots Alliance Soap & Glory - Book the Bathroom
Working with Walgreens Boots Alliance, we were tasked to review and improve ad performance for Soap & Glory.
The Challenge
Increase conversion and gather insights into what types of creative work best for the brand’s audience.
The Strategy
We began with mapping social conversations around Soap & Glory’s product range and reviewing the brand assets. Doing so, we transformed the brand’s production approach, creating a modular asset library with a dynamic content toolkit.
Next, we identified creative hypotheses to test with our ads, and we built in some platform best practices, too.
Using our proprietary tool, we generated over 1000 variations of ads to increase brand awareness and consideration and to drive Soap & Glory product sales.
Through multiple sprints, we identified the creative that had the best impact and we continued to optimise the ads in-flight, based on consumer insights identified in real time.
The Result
Our ads drove brand awareness and site traffic for Soap & Glory. They also led to a 3 times the benchmark add-to-cart rate, maximising conversion.
Thanks to the insights we gathered, we mapped out future creative strategies for the brand, from the best messaging to visual cues.
Automated Creative helped drive a strong performance on the Soap & Glory brand and to determine which assets worked. AC was able to generate and optimise ads for multiple audiences, all the way through the conversion funnel.
Kristof Neirynck, Former Chief Marketing Officer Global Brands, Walgreens Boots Alliance
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