Advertisers Watching Ads - Episode 47
For our latest episode of Advertisers Watching Ads with our partner Contagious, we’re discussing the latest PR move from Pringles, which is maybe not so much an ad as an activation of a digital product. NFTs - non-fungible tokens - give buyers ownership of a digital product, and Pringles have launched a limited edition CryptoCrisp to enter this digital market.
While the fully digital younger generation might buy into it from the start, it’s worth asking whether this touches all the market segments, and even whether it would want to do so. Is this the future of online transactions and how does it relate to a Pringles consumer? Could it have been linked to a physical product, too?
We’re joined by Aunt Bessie’s Samantha Dolan, News UK’s Darren Sital-Singh, Reckitt’s Gunjan Khetan from Reckitt and Martin Yañez to ask how this ad has worked for them, whether it creates enough buzz and how it could be improved as a PR exercise.
What next?
Subscribe to our YouTube channel
Listen to our ‘Shiny New Object’ Podcast on Apple Podcasts, Spotify and Soundcloud.
Want to stay updated with the latest industry news?
Subscribe to our newsletter
and we will keep you posted.
@PrimeVideoFR #DubbingFactory Ad Raises Eyebrows Ad Reviewed
06.07.2023Is the #DubbingFactory initiative by Amazon a cool way to approach the TikTok generation or a bit outdated as French audiences move towards listening to undubbed films? See what the marketing experts on Advertisers Watching Ads had to say.
RC Cola Ad Reviewed by PepsiCo
10.09.2021On this marketing strategy show, we review the advertising choices of brands with other brands' experts. This week, the ad is from RC Cola, reviewed by Terrence McLaughlin from PepsiCo.
Fish Fall From the Sky in @RegalSprings #HeavenFish Ad Reviewed
29.06.2023Explore the case of Yoro, Honduras, where fish fall from heaven, and how Regal Springs capitalized on this phenomenon for sustainable production and marketing. Discover insights from industry experts as they evaluate the creative effectiveness of this unique ad campaign.