Shiny New Object is a podcast about the future of data driven marketing.
Each episode is a conversation with an insightful and influential leader in the industry about the latest data driven marketing tech, trend or talking point to catch their eye.
The purpose of the podcast is for the advertising and marketing industry to learn which trends are going to shape our future.
This podcast doesn’t just focus on new technology but also new beliefs and behaviours that the leaders of our industry are excited about.
Episode 135 / Benni Lickfett / Diageo / Global Head of Digital Innovation
Our latest episode features Benni Lickfett from Diageo talking about start-up mentality, crowd wisdom and crowdsourcing, as well as sharing his top marketing tips.
Episode 134 / Falak Jalil / Nestlé / Regional Portfolio Manager MENA
Listen to Falak Jalil talk about the future of marketing and why brands need to balance cost efficiency with being locally relevant to reach their customers better.
Episode 133 / Jim Mollica / Bose Corporation / Chief Marketing Officer
Bose CMO Jim Mollica talks about the importance of audio in digital marketing and its renaissance.
Episode 119 / Unilever / Tugce Aksoy / Senior Global Brand Manager for Magnum Icecream
Unilever’s Tugce Aksoy talks about the importance of embracing purposeful marketing to shatter biases for a richer, more diverse society.
