Shiny New Object is a podcast about the future of data driven marketing.
Each episode is a conversation with an insightful and influential leader in the industry about the latest data driven marketing tech, trend or talking point to catch their eye.
The purpose of the podcast is for the advertising and marketing industry to learn which trends are going to shape our future.
This podcast doesn’t just focus on new technology but also new beliefs and behaviours that the leaders of our industry are excited about.
Episode 139 / Cicero Hennemann / Reckitt / Marketing Technology Lead - Western Europe
Cicero Hennemann, Marketing Technology Lead - Western Europe at Reckitt, tells us why the future has already started and what brands can do about it. His Shiny New Object is mobile, but with a twist. Listen to his predictions for how mobile technology will evolve, how brands should keep up with it, and more marketing tips in the full episode.
Episode 138 / Adam Palmer / GoDaddy / Director, Creative Production Ops
Listen to GoDaddy Director for Creative Production Ops, Adam Palmer, share his newfound interest for his Shiny New Object: the visual platform Loom. We discuss how this can be used to enhance productivity without losing the personal touch and we also hear from Adam about his top marketing tips.
Episode 137 / Aimee Irwin / Experian Marketing Services, North America / VP Strategy & Partnerships
In the latest podcast episode, we talk about the future state of identity in the marketing landscape and particularly what brands must do to leverage customers’ identities to offer them the best possible consumer experience. Aimee Irwin, VP Strategy & Partnerships at Experian Marketing Services North America, talks to us about this and her top marketing tips.
Episode 136 / Shruti Samant / P&G Health / Digital Marketing Specialist
Listen to Shruti Samant talk about her Shiny New Object, sonic branding or being “socially musically yours (respect by consumers) with voice tech.” In the latest podcast episode, we cover marketing advice, digital advertising tips and more.
Episode 135 / Benni Lickfett / Diageo / Global Head of Digital Innovation
Our latest episode features Benni Lickfett from Diageo talking about start-up mentality, crowd wisdom and crowdsourcing, as well as sharing his top marketing tips.
Episode 134 / Falak Jalil / Nestlé / Regional Portfolio Manager MENA
Listen to Falak Jalil talk about the future of marketing and why brands need to balance cost efficiency with being locally relevant to reach their customers better.
Episode 133 / Jim Mollica / Bose Corporation / Chief Marketing Officer
Bose CMO Jim Mollica talks about the importance of audio in digital marketing and its renaissance.