Gareth Turner, Head of Marketing at Weetabix, shares his Shiny New Object: the honesty between clients and agencies, rooted in mutual trust and respect. We talk about how briefs and marketing relationships have evolved, as well as about Gareth’s top marketing tips and favourite books.

When you try to represent the diverse culture of all African countries for a brand like Coca-Cola, what is the one Shiny New Object you can call upon? According to Monali Shah, Head of Integrated Marketing Experiences, Africa, at the Coca-Cola Company, the key element is culture. Find out why in the latest episode of the podcast.

How can brands enhance their return on investment from marketing by using data led creativity? Listen to Amy Chiwaye, Head of Business Development for DraftLine South Africa, Anheuser-Busch InBev’s in-house creative agency, talk about combining data from social listening and online activity with creativity to optimise decision making and marketing messages.

How do music, computer programming and marketing all fit together to teach you about how to be a better marketer? Ask Rob Bullough, Director, Global Brand Marketing at EA (Electronic Arts). His career features all his biggest passions weaved together in the most interesting way, while his Shiny New Object is pressure. Find out why!

Sir Martin Sorrell joins the Shiny New Object podcast to talk about lessons from his illustrious career spanning decades in the leading advertising agencies of the world. He also tells us why digital and analogue marketing should be viewed as two separate worlds and how the future is digital.

Our latest podcast guest is Kieran Foley, Head of Partnerships and Licensing at Danone. Kieran’s Shiny New Object is the growth potential of women’s sport. Brands can capitalise on the increase in interest and excitement of women’s sport to make a community connection and to amplify their message. Hear Kieran’s advice and his top marketing tips in the full episode.

This week on the Shiny New Object podcast, we spoke to Joe Harper, E-Commerce Marketing Manager - Western Europe for the Kellogg Company. Listen to Joe talk about why user generated content can be a goldmine for big brands and how to use it in social media for great effect.

Our latest guest Rory McEntee, Brand & Marketing Director at Gymbox, talks about challenger marketing, best advice for new marketeers and his shiny new object - the visual search.

Craig Fenton, the Director for Strategy & Operations at Google UK & Ireland, talks about how quantum AI can help develop more subtle and ambient marketing solutions and campaigns in a more privacy-orientated world.

Aunt Bessie’s Head of Marketing Sam Dolan talks about using direct mail in a new way to create cohesive campaigns and more engaged marketing. Listen to Sam talk about top tips for how to make it in marketing, her favourite books, and of course her Shiny New Object.

GSK’s EMEA and LatAm Senior Media Director Jerry Daykin makes his record fourth appearance on the podcast, talking about the 6 Ps of digital transformation. This new take on the traditional 4 Ps of marketing is Jerry’s Shiny New Object. We also talk about post-COVID new behaviours, marketing tips and more.

David Byrne, Brand Marketing Lead at Aviva, talks about his favourite marketing books, his ways to cope with overwhelm, and why his Shiny New Object is NFTs and the need to maintain curiosity and refreshing one’s brain as a marketer.

On our latest podcast episode, Paul talks about leveraging the village to pull in the right experts for the right jobs, offering a complete service to customers. We also discuss work mistakes and top marketing tips.

Seb talks about balancing curiosity in new marketing tech whilst honing the skill of being a marketer. He tells us how we should stay focussed on the big picture and how Unilever employs a 80/15/5 model when it comes to Shiny New Objects. The discussion looks in detail at the world of D2C and how brands can win or get started in this space.

Cicero Hennemann, Marketing Technology Lead - Western Europe at Reckitt, tells us why the future has already started and what brands can do about it. His Shiny New Object is mobile, but with a twist. Listen to his predictions for how mobile technology will evolve, how brands should keep up with it, and more marketing tips in the full episode.

Listen to GoDaddy Director for Creative Production Ops, Adam Palmer, share his newfound interest for his Shiny New Object: the visual platform Loom. We discuss how this can be used to enhance productivity without losing the personal touch and we also hear from Adam about his top marketing tips.

In the latest podcast episode, we talk about the future state of identity in the marketing landscape and particularly what brands must do to leverage customers’ identities to offer them the best possible consumer experience. Aimee Irwin, VP Strategy & Partnerships at Experian Marketing Services North America, talks to us about this and her top marketing tips.

Listen to Shruti Samant talk about her Shiny New Object, sonic branding or being “socially musically yours (respect by consumers) with voice tech.” In the latest podcast episode, we cover marketing advice, digital advertising tips and more.

Our latest episode features Benni Lickfett from Diageo talking about start-up mentality, crowd wisdom and crowdsourcing, as well as sharing his top marketing tips.

Listen to Falak Jalil talk about the future of marketing and why brands need to balance cost efficiency with being locally relevant to reach their customers better.