Uber’s Global Head of Mobility Marketing, Masterbrand and Membership, Elizabeth Windram, talks to us about her appreciation for staying true to the core values and voice of one’s brand and not falling for the appeal of every shiny new object. Her Shiny New Object? Being wary of them!

Listen to Fatima Baz, Digital Innovation Manager in North Africa, Gulf and the Middle East at Unilever, talk about the crucial role of AI and innovation in business and marketing, in the latest episode of our podcast.

In the latest podcast episode, we learn about tomorrow-ing and using the four modalities of curiosity from Sarah DaVanzo, VP, Consumer & Market Insights & Foresight (Futures & Cultural Intelligence) at L’Oréal Groupe USA. Find out why Sarah’s Shiny New Object is strategic imagination and applied curiosity and how brands can use both to progress and connect with their audience.

Jack Calderwood, Head of Pulse at draftLine Europe (Anheuser-Busch InBev’s in house agency) talks about the metaverse and how brands can start creating digital marketing strategies that address the growing prevalence of our digital identities and interest in interacting with these new spaces.

Unilever’s Global Digital Transformation Manager, Myriam Estanboulie, talks about why brands need to simplify their message to make an impact. Listen to her advice on keeping it simple and her top marketing tips on the latest podcast episode.

Constellation Brands Senior Community Manager, DTC Division, Katie Puccio-Williams, tells us why TikTok is changing social media marketing and gives us an overview on how digital marketing has changed in the last 20 years. Her Shiny New Object is how Tiktok saved brand voice.

Rustom Dastoor, Executive Vice President, Integrated Marketing and Communications North America at Mastercard, talks about loyalty in the post pandemic era in the latest episode of the Shiny New Object podcast. Find out the future of brand-consumer relationships and how brands can be more generous to their target audience.

In the latest Shiny New Object podcast episode, Miguel Magalhães, Brand Manager, Tampax UK & Ireland at P&G, shares how brands can become more market oriented and the differences between market orientation and consumer focus.

AB InBev Head of Digital Consumer MAZ, Ricardo Rey, shares why AI in A/B testing is his Shiny New Object during the latest episode of the podcast. Find out why investing upfront in consumer research and testing with the help of AI can optimise campaign results and ROI.

Rebecca Dibb-Simkin combines product development and marketing in her role at Octopus Energy, firmly staying critical of overly complicated marketing jargon and practices. Find out why her Shiny New Object questions traditional marketing approaches and her best marketing tips on the podcast.

Listen to The North Face’s Director for Go-To-Market Strategy talk about why remote working is extremely beneficial to brands and employees alike, allowing better work-life balance, increased productivity, and greater diversity.

Using crowdfunding doesn’t have to be just about fundraising: according to Viktor Nebehaj, it’s also an effective marketing tool. Listen to the CMO and Co-founder of Freetrade talk about why crowdfunding is his shiny new object on our latest podcast episode.

This week’s episode of the Shiny New Object podcast is all about headless Ecommerce. Listen to Roy Wentzel, Head of Ecommerce Middle East (Interim) at the PUMA Group, explain how this new way of building websites differs from traditional Ecommerce and what its essential advantages are for brands.

Gareth Turner, Head of Marketing at Weetabix, shares his Shiny New Object: the honesty between clients and agencies, rooted in mutual trust and respect. We talk about how briefs and marketing relationships have evolved, as well as about Gareth’s top marketing tips and favourite books.

When you try to represent the diverse culture of all African countries for a brand like Coca-Cola, what is the one Shiny New Object you can call upon? According to Monali Shah, Head of Integrated Marketing Experiences, Africa, at the Coca-Cola Company, the key element is culture. Find out why in the latest episode of the podcast.

How can brands enhance their return on investment from marketing by using data led creativity? Listen to Amy Chiwaye, Head of Business Development for DraftLine South Africa, Anheuser-Busch InBev’s in-house creative agency, talk about combining data from social listening and online activity with creativity to optimise decision making and marketing messages.

How do music, computer programming and marketing all fit together to teach you about how to be a better marketer? Ask Rob Bullough, Director, Global Brand Marketing at EA (Electronic Arts). His career features all his biggest passions weaved together in the most interesting way, while his Shiny New Object is pressure. Find out why!

Sir Martin Sorrell joins the Shiny New Object podcast to talk about lessons from his illustrious career spanning decades in the leading advertising agencies of the world. He also tells us why digital and analogue marketing should be viewed as two separate worlds and how the future is digital.

Our latest podcast guest is Kieran Foley, Head of Partnerships and Licensing at Danone. Kieran’s Shiny New Object is the growth potential of women’s sport. Brands can capitalise on the increase in interest and excitement of women’s sport to make a community connection and to amplify their message. Hear Kieran’s advice and his top marketing tips in the full episode.

This week on the Shiny New Object podcast, we spoke to Joe Harper, E-Commerce Marketing Manager - Western Europe for the Kellogg Company. Listen to Joe talk about why user generated content can be a goldmine for big brands and how to use it in social media for great effect.