How do marketers make sense of today’s multitude of options and ambiguity in digital marketing? According to Mohit Arora of Mars Petcare Nutrition, the key is to use a critical question compass and split near and long-term objectives and strategies. Hear how in this week’s Shiny New Object podcast episode.

What do functional nutrition, The Very Hungry Caterpillar, and marketing strategy have in common? Find out from our latest podcast guest, Libby Escolme, Global Marketing Vice President of Sodexo.

CMO for Digital Transformation and E-Commerce Acceleration at L’Oréal, Anna Musikhina, shares why virtual goods are her shiny new object and how she envisages the future of digital marketing in the virtual world.

Listen to The Webby Awards President, Claire Graves, explain the importance of responsible technology and what brands can do to stay relevant for audiences looking for mission driven organisations.

In this week’s episode, we speak to Alexandre Blumenthal, EMEA Marketing and Communications Lead at Lenovo ISG. His Shiny New Object is being real. Find out what that means for marketing strategy and why so many brands get it wrong.

How can brands win the war on talent while also securing their place in consumers’ hearts and minds? The evolution of brand engagement - Sarah Bogue’s Shiny New Object - is not just about being attractive externally for sales, but also internally for your own people. Listen to EY’s Director of Brand, Marketing and Communications explain further.

How can you adjust your brand strategy to stay relevant to consumers beyond point of purchase? Tatyana Kahl, VISA Europe’s Marketing Director for Activation and Usage, tells us about her Shiny New Object - performance branding - and how she wants to keep bringing tiny brand moments to each consumer touch point.

In an ever changing world, what better attitude to have than to be adaptive to change? It’s Sally Bos’ Shiny New Object and she tells us why and how to embrace change and challenge for marketing success.

How can brands ensure their end to end process of going to market doesn’t dilute the initial vision, mission and values? Find out from Barney Worfolk Smith, Director at Megadog.

Anders Holvøe of Telenor tells us why it’s better to wait before solving problems, how newcomers to marketing should get hands-on experience, and why agile teams are the future for digital marketing.

Indeed.com Senior Director Marketing Global NextGen Markets, Conor Byrne, talks about how to create great marketing through iterative ideation and shares his top marketing tips.

Søren Mohr, Nordic Media & Digital Manager at Nestlé, is the guest of the latest episode of the Shiny New Object podcast. He tells us why all brands should see themselves as subscription businesses.

Travis Gordon, Senior Consumer Insights Manager at Danone, talks about how using neurological research can help influence creative strategies for brands looking to better understand how consumers interact with their content. Listen to why this is Travis’ Shiny New Object, as well as his top marketing tips.

On the latest podcast episode we discuss the future of value driven marketing with Duarte Garrido, Head of Social Media at Coca-Cola HBC. Duarte tells us why the new generations of consumers put values before product and he shares his top marketing tips and behaviours.

Listen to Coca-Cola’s Senior Manager for Global Customer & Commercial Communications, Austin Roebuck, talk about his top marketing tips, his new beliefs and his thoughts on the future of marketing on the latest Shiny New Object podcast.

Unilever’s Digital Growth Marketing Manager. Narsingh Dixit, shares his top marketing tips and talks about how personalisation can help brand strategies if done right. Listen to his building blocks of personalisation and his views on the future of marketing.

P&G Brand Director Aleena Mansoor talks about the importance of authentic storytelling on the latest episode of the Shiny New Object podcast. Listen to her top marketing tips and her new work beliefs, as well as her views on the future of digital marketing.

Find out why a big brand like Pandora is looking to invest time and money into community marketing, from Jo Crawford who is the brand’s Global Vice President for Owned Digital and Orchestration.

What do digital marketing, data-driven decision making and improving primary schools in difficult contexts have in common? They’re all passions of our latest guest, Jeremy King, CEO and Founder of consumer research platform Attest. Hear his top marketing tips and advertising ideas here.

In the latest Shiny New Object podcast episode, we learn about the Marketing Week Mini MBA in Brand Management and how Marisol Saona, Senior Brand Manager for Finish at Reckitt, has used it to develop her approach to brand planning and broaden her understanding of her craft.