What’s the future of digital marketing in a cookieless world? How can FMCG brands get access to first party data, and what’s zero party data and how will it work for brands?

Find out all that and more from Pranay Harish Rao, Global Marketing Workstream Lead at Unilever, on the latest episode of the podcast.

Brands need to lean into the circular economy to change our perspective on waste and be more environmentally and socially positive, according to Charles Steinmyller, Senior Brand Manager for Tampax Europe at P&G.

Listen to Charles’ ambitions and his top marketing tips on the podcast.

How can brands create content that’s less disruptive and annoying online? Is digital marketing stuck with being an interruption or can advertisers change the way they approach and measure success? These are the questions Nathalie Bojkow, Senior Team Head Global E-Commerce in Digital Marketing & Business Development, Growth Markets, at PUMA Group, talks about on the latest podcast.

Instead of chasing marketing disruption, brands should focus more on creating true value for consumers, according to Sara Master, Senior Director, eCommerce Marketing & Digital Shelf at Constellation Brands. Sara’s Shiny New Object is the value exchange with consumers and she talks about it in the latest podcast episode.

Can friction ever be a positive experience for brands? According to Julie Austin, Bravissimo’s Marketing & Digital Director, friction can increase loyalty and improve the customer journey, leading to repeat customers and increased profitability. Find out why in the latest Shiny New Object podcast.

Listen to Patrick Neyret, Marketing & Innovation Director in Danone’s Plant-Based division for DACH, talk about how and why brands need to develop the ability to translate purpose and sustainability into commerce. We discuss digital marketing strategy and tips on the latest podcast episode.

Uber’s Global Head of Mobility Marketing, Masterbrand and Membership, Elizabeth Windram, talks to us about her appreciation for staying true to the core values and voice of one’s brand and not falling for the appeal of every shiny new object. Her Shiny New Object? Being wary of them!

Listen to Fatima Baz, Digital Innovation Manager in North Africa, Gulf and the Middle East at Unilever, talk about the crucial role of AI and innovation in business and marketing, in the latest episode of our podcast.

In the latest podcast episode, we learn about tomorrow-ing and using the four modalities of curiosity from Sarah DaVanzo, VP, Consumer & Market Insights & Foresight (Futures & Cultural Intelligence) at L’Oréal Groupe USA. Find out why Sarah’s Shiny New Object is strategic imagination and applied curiosity and how brands can use both to progress and connect with their audience.

Jack Calderwood, Head of Pulse at draftLine Europe (Anheuser-Busch InBev’s in house agency) talks about the metaverse and how brands can start creating digital marketing strategies that address the growing prevalence of our digital identities and interest in interacting with these new spaces.

Unilever’s Global Digital Transformation Manager, Myriam Estanboulie, talks about why brands need to simplify their message to make an impact. Listen to her advice on keeping it simple and her top marketing tips on the latest podcast episode.

Constellation Brands Senior Community Manager, DTC Division, Katie Puccio-Williams, tells us why TikTok is changing social media marketing and gives us an overview on how digital marketing has changed in the last 20 years. Her Shiny New Object is how Tiktok saved brand voice.

Rustom Dastoor, Executive Vice President, Integrated Marketing and Communications North America at Mastercard, talks about loyalty in the post pandemic era in the latest episode of the Shiny New Object podcast. Find out the future of brand-consumer relationships and how brands can be more generous to their target audience.

In the latest Shiny New Object podcast episode, Miguel Magalhães, Brand Manager, Tampax UK & Ireland at P&G, shares how brands can become more market oriented and the differences between market orientation and consumer focus.

AB InBev Head of Digital Consumer MAZ, Ricardo Rey, shares why AI in A/B testing is his Shiny New Object during the latest episode of the podcast. Find out why investing upfront in consumer research and testing with the help of AI can optimise campaign results and ROI.

Rebecca Dibb-Simkin combines product development and marketing in her role at Octopus Energy, firmly staying critical of overly complicated marketing jargon and practices. Find out why her Shiny New Object questions traditional marketing approaches and her best marketing tips on the podcast.

Listen to The North Face’s Director for Go-To-Market Strategy talk about why remote working is extremely beneficial to brands and employees alike, allowing better work-life balance, increased productivity, and greater diversity.

Using crowdfunding doesn’t have to be just about fundraising: according to Viktor Nebehaj, it’s also an effective marketing tool. Listen to the CMO and Co-founder of Freetrade talk about why crowdfunding is his shiny new object on our latest podcast episode.

This week’s episode of the Shiny New Object podcast is all about headless Ecommerce. Listen to Roy Wentzel, Head of Ecommerce Middle East (Interim) at the PUMA Group, explain how this new way of building websites differs from traditional Ecommerce and what its essential advantages are for brands.

Gareth Turner, Head of Marketing at Weetabix, shares his Shiny New Object: the honesty between clients and agencies, rooted in mutual trust and respect. We talk about how briefs and marketing relationships have evolved, as well as about Gareth’s top marketing tips and favourite books.