Mars’ Senior Director for Marketing Effectiveness, Sorin Patilinet, talks about the learnings from neuroscience that can influence decision making for marketers.

As the end of year approaches, marketers are feeling the pressure to deliver creative effectiveness, but AC’s Amy Wright and Dan Moseley have found that many of them don’t feel they have the tools they need. On this one-off Shiny New Object Podcast episode, they share their findings and some actionable solutions you can start implementing today.

Gerry D’Angelo, ex VP of Global Media at Procter & Gamble, shares his insights into the rise of generative AI in marketing and gives us actionable tips for making the most of it.

Find out how servant leadership build successful teams and why marketing leaders should never try to do everything themselves, from Saurabh Patel, Group Chief Marketing Officer at IHH Healthcare

Perseverance and trial & error are two key principles of Shaaf Tauqeer, Audience and Martech Manager at easyJet. They’ve led to his shiny new object - the branded podcast. Hear all about it in the latest episode.

Being Pi-shaped means knowing more than just the one speciality - it also helps you become a better marketing leader, according to AT&T’s Zach Doty. Find out what he means on the latest podcast episode.

The global gaming audience represents a huge untapped opportunity for marketers, according to Meta’s Tim Lion. On the latest podcast episode, he tells us how diverse and open this audience is and why it makes sense to add it to your marketing plan.

Everyone’s talking about generative AI, but they have good reason to, says Brian Costello, Head of Performance Driven Marketing - Corporate Brands, at General Motors. On the latest podcast episode, Brian explains the benefits of generative AI for B2B marketing and gives some of his top advice for new starters in the industry.

Ed Couchman, Head of Sales, UK & Northern Europe, at Spotify, tells us why we’re going through an audio revolution and what this means for digital marketing and creative effectiveness. Find out how Spotify are bringing digital advertising sophistication to audio in the latest podcast episode.

On the latest podcast episode, Tatyana Jones, Director, Consumer Marketing, at Bausch + Lomb, discusses the virtues of a simple, pared down approach to CPG marketing. For Tatyana, doing the common, uncommonly well is a shiny new object in a world full of marketing noise and innovation (that may not serve your consumer). Listen to her advice about how to follow the simple approach.

Hear from Accenture’s Marketing Director, Jen Tanner, about why a strong marketing strategy brief should be the backbone of B2B advertising and marketing. Jen also shares her views on the importance of leading by collaborating, her top marketing tip, and more.

Jeric Griffin, Performance Marketing Manager at Mars Petcare, explains how automation doesn’t work without human curation for effective marketing. Hear how Mars works with Automated Creative to optimise on top of automation, why the future needs both AI and human intervention, and learn Jeric’s top marketing tips.

Epsilon’s Performance Marketing Manager, Svetla Pavlova, shares top tips for students and marketers looking to improve their creative effectiveness. Her shiny new object is fostering creative thinking - find out how this can benefit businesses and how to implement it.

Kristin Sinclair, Performance Marketing Manager at TÜV SÜD, shares her journey from graphic design to digital marketing, emphasising the importance of understanding customer needs and leveraging AI in B2B marketing. She warns against overly aggressive customer acquisition, highlighting the importance of trust-building in successful marketing strategies.

How does simple advertising get as effective as possible? By using the right context, according to our latest podcast guest, Paul Wright, Head of Uber Advertising, UK and Ireland. He shares his formula for effective creative output and gives us top marketing tips.

We are only just beginning to learn about how AI can help us take data-driven marketing decisions, according to Amit Thard, Director of Omnichannel Strategy at GE Healthcare. On his return to the podcast, Amit shares how he already uses AI to boost his data analysis, what the future holds, and how he advises students to enter the marketing industry.

Nina Ntatidou, Global Lead Management at PayPal, unravels the secrets behind her successful transition from economics to marketing in our latest podcast episode. Explore the importance of diverse backgrounds and skillsets in the industry and gain expert advice on acquiring experience and expanding your marketing knowledge. Nina’s shiny new object is ethical marketing - find out why.

Listen to Coca-Cola’s Senior Manager for Global Customer & Commercial Communications, Austin Roebuck, talk about his top marketing tips, his new beliefs and his thoughts on the future of marketing on the latest Shiny New Object podcast.

Diversity and inclusion aren’t just for one month - Azeem Ahmad, Digital Marketing Lead at ASSA ABLOY Group, picks up from last week’s podcast to take a deep dive into how companies need to overhaul their approach to D&I in this episode. Find out why brands are leaving money on the table by not catering to underrepresented groups and why they’re missing out on truly diverse and engaged teams.

Why should brands invest in conscious hiring and diversity initiatives as their budgets are being squeezed? Thiago Gomes, Product Marketing Lead - EMEA at Meta, tells us why diversity is good for business and it’s his shiny new object. Listen to his top tips in the latest podcast episode.