Giovanni Pupo thinks ChatGPT is that smart assistant you’ve always looked for, with the same limitations as an entry-level marketer, and with great potential for data driven marketing growth

Instead of focusing on short-term results only, brands need to take a three-horizon approach to growth to ensure their long-term profitability. David Khoshpasand explains how.

Jabra’s Paul Robinson talks about the appeal and growth potential of data driven marketing combined with DTC sales.

Haleon’s Performance Marketing Director, Rishi Mulgund, talks about why audio elevates online ads and boosts creative effectiveness.

Mars’ Cate McVeigh tells us why neurodiversity is a superpower for marketing professionals and how brands can tap into that potential.

TikTok is king and marketers are missing out if they’re not looking into how they could succeed on the platform, according to Grettel Clark, Ottobock’s Senior Performance Marketing Specialist.

The era of big ideas is back, says Qaiser Bachani, Consumer Experience Lead for Europe & Global Brands at Mondelēz International. Find out how tech and AI are letting the true innovators shine for the future of marketing in the latest podcast episode.

How does slow design benefit brand building and why is design a business problem-solver? Find out from Rebecca McCowan, Design Lead at The Coca-Cola Company, on the latest episode of the Shiny New Object podcast.

Effective marketing starts with data, and especially data focused on your target audience. H&R Block’s Chief Marketing and Experience Officer, Jill Cress, tells us why this is her shiny new object on the latest podcast episode.

Mars’ Senior Director for Marketing Effectiveness, Sorin Patilinet, talks about the learnings from neuroscience that can influence decision making for marketers.

As the end of year approaches, marketers are feeling the pressure to deliver creative effectiveness, but AC’s Amy Wright and Dan Moseley have found that many of them don’t feel they have the tools they need. On this one-off Shiny New Object Podcast episode, they share their findings and some actionable solutions you can start implementing today.

Gerry D’Angelo, ex VP of Global Media at Procter & Gamble, shares his insights into the rise of generative AI in marketing and gives us actionable tips for making the most of it.

Find out how servant leadership build successful teams and why marketing leaders should never try to do everything themselves, from Saurabh Patel, Group Chief Marketing Officer at IHH Healthcare

Perseverance and trial & error are two key principles of Shaaf Tauqeer, Audience and Martech Manager at easyJet. They’ve led to his shiny new object - the branded podcast. Hear all about it in the latest episode.

Being Pi-shaped means knowing more than just the one speciality - it also helps you become a better marketing leader, according to AT&T’s Zach Doty. Find out what he means on the latest podcast episode.

The global gaming audience represents a huge untapped opportunity for marketers, according to Meta’s Tim Lion. On the latest podcast episode, he tells us how diverse and open this audience is and why it makes sense to add it to your marketing plan.

Everyone’s talking about generative AI, but they have good reason to, says Brian Costello, Head of Performance Driven Marketing - Corporate Brands, at General Motors. On the latest podcast episode, Brian explains the benefits of generative AI for B2B marketing and gives some of his top advice for new starters in the industry.

Ed Couchman, Head of Sales, UK & Northern Europe, at Spotify, tells us why we’re going through an audio revolution and what this means for digital marketing and creative effectiveness. Find out how Spotify are bringing digital advertising sophistication to audio in the latest podcast episode.

On the latest podcast episode, Tatyana Jones, Director, Consumer Marketing, at Bausch + Lomb, discusses the virtues of a simple, pared down approach to CPG marketing. For Tatyana, doing the common, uncommonly well is a shiny new object in a world full of marketing noise and innovation (that may not serve your consumer). Listen to her advice about how to follow the simple approach.

Hear from Accenture’s Marketing Director, Jen Tanner, about why a strong marketing strategy brief should be the backbone of B2B advertising and marketing. Jen also shares her views on the importance of leading by collaborating, her top marketing tip, and more.