Episode 45 - Subway Ad Reviewed by Microsoft, GSK and Tesco
Sustainability can be a great selling point for a food company, but also a good defence in a PR crisis. In Subway’s latest ad, reviewed this week on Advertisers Watching Ads, the brand is responding to a PR crisis around the tuna in their sandwiches.
Showing how they’ve chosen to integrate into the gaming world and create an interactive PR campaign to prove that their tuna is not only real, but sustainably fished, Subway have created a compelling case study. But, is it an effective ad?
Does it bring out the brand enough and does it make the most of the opportunity beyond the crisis? In our latest episode of Advertisers Watching Ads, we’re joined by Microsoft’s Holly Richardson, GSK’s Jerry Daykin and Tesco’s Richard Hall as we debate the merits of the #tunafortuna challenge by Subway. Have they done all they could in a crisis and what could they have improved on? Watch our review and let us know in the comments if this ad worked for you and why/why not.
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