Episode 44 - Mastercard Ad reviewed by Sky and Beiersdorf
This week on Advertisers Watching Ads, we’re excited to analyse another ad chosen by our partner Contagious. It’s the turn of MasterCard and their ad about partnering with rural farmers to allow them to accept card payments at the roadside, cutting out the middle man and giving them direct access to customers through plotting them onto the map in Waze as well.
While the concept is catchy and the creative behind the ad is brilliant, is this just a pilot project and how scalable is it? Does the advert make you feel more inclined to use MasterCard? Is it a B2B or a B2C message?
Join us on Advertisers Watching Ads, where we discuss this ad with Ellis Metzger from Sky and Adam Wright from Beiersdorf. And let us know what you thought of the ad in the comments below!
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