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A Year of Growth and Scale: Reflecting on 2025 at Automated Creative

A look back at an eventful year and thoughts on the future.

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Cultural marketing tips from Perfetti Van Melle's Martin Höfling

Creating relevant content by seizing cultural moments and truths.

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Getting in a scrum with Golfbreaks' Bee Craft

AI can be a dangerous tool for lazy people, and scrums make happier marketers.

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Vinyls Say More Than 1000 Words in John Lewis' 2025 Christmas Ad

The antidote to toxic masculinity through father-son bonding this Christmas.

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Microsoft's Carly Morris on winning data driven marketing with a people centric approach

Carly is on a quest to ensure that people remain at the heart of marketing.

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One woman giving a younger woman a smartphone, with houses and trees in the background.
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Parents, Teens, and Phones: Have EE Got It Right?

Is the Safer Sims campaign by EE actually doing enough for teenagers? Should it?

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Data driven marketing insights from industry leaders and AC, delivered regularly.

Catch the latest episodes of Advertisers Watching Ads and the Shiny New Object podcast, plus fresh insights on creative effectiveness on our blog.