In the latest Shiny New Object podcast episode, Miguel Magalhães, Brand Manager, Tampax UK & Ireland at P&G, shares how brands can become more market oriented and the differences between market orientation and consumer focus.

AB InBev Head of Digital Consumer MAZ, Ricardo Rey, shares why AI in A/B testing is his Shiny New Object during the latest episode of the podcast. Find out why investing upfront in consumer research and testing with the help of AI can optimise campaign results and ROI.

Rebecca Dibb-Simkin combines product development and marketing in her role at Octopus Energy, firmly staying critical of overly complicated marketing jargon and practices. Find out why her Shiny New Object questions traditional marketing approaches and her best marketing tips on the podcast.

Listen to The North Face’s Director for Go-To-Market Strategy talk about why remote working is extremely beneficial to brands and employees alike, allowing better work-life balance, increased productivity, and greater diversity.

Using crowdfunding doesn’t have to be just about fundraising: according to Viktor Nebehaj, it’s also an effective marketing tool. Listen to the CMO and Co-founder of Freetrade talk about why crowdfunding is his shiny new object on our latest podcast episode.

This week’s episode of the Shiny New Object podcast is all about headless Ecommerce. Listen to Roy Wentzel, Head of Ecommerce Middle East (Interim) at the PUMA Group, explain how this new way of building websites differs from traditional Ecommerce and what its essential advantages are for brands.

Gareth Turner, Head of Marketing at Weetabix, shares his Shiny New Object: the honesty between clients and agencies, rooted in mutual trust and respect. We talk about how briefs and marketing relationships have evolved, as well as about Gareth’s top marketing tips and favourite books.

When you try to represent the diverse culture of all African countries for a brand like Coca-Cola, what is the one Shiny New Object you can call upon? According to Monali Shah, Head of Integrated Marketing Experiences, Africa, at the Coca-Cola Company, the key element is culture. Find out why in the latest episode of the podcast.

How can brands enhance their return on investment from marketing by using data led creativity? Listen to Amy Chiwaye, Head of Business Development for DraftLine South Africa, Anheuser-Busch InBev’s in-house creative agency, talk about combining data from social listening and online activity with creativity to optimise decision making and marketing messages.

How do music, computer programming and marketing all fit together to teach you about how to be a better marketer? Ask Rob Bullough, Director, Global Brand Marketing at EA (Electronic Arts). His career features all his biggest passions weaved together in the most interesting way, while his Shiny New Object is pressure. Find out why!

Sir Martin Sorrell joins the Shiny New Object podcast to talk about lessons from his illustrious career spanning decades in the leading advertising agencies of the world. He also tells us why digital and analogue marketing should be viewed as two separate worlds and how the future is digital.

Our latest podcast guest is Kieran Foley, Head of Partnerships and Licensing at Danone. Kieran’s Shiny New Object is the growth potential of women’s sport. Brands can capitalise on the increase in interest and excitement of women’s sport to make a community connection and to amplify their message. Hear Kieran’s advice and his top marketing tips in the full episode.

This week on the Shiny New Object podcast, we spoke to Joe Harper, E-Commerce Marketing Manager - Western Europe for the Kellogg Company. Listen to Joe talk about why user generated content can be a goldmine for big brands and how to use it in social media for great effect.

Our latest guest Rory McEntee, Brand & Marketing Director at Gymbox, talks about challenger marketing, best advice for new marketeers and his shiny new object - the visual search.

Craig Fenton, the Director for Strategy & Operations at Google UK & Ireland, talks about how quantum AI can help develop more subtle and ambient marketing solutions and campaigns in a more privacy-orientated world.

Aunt Bessie’s Head of Marketing Sam Dolan talks about using direct mail in a new way to create cohesive campaigns and more engaged marketing. Listen to Sam talk about top tips for how to make it in marketing, her favourite books, and of course her Shiny New Object.

GSK’s EMEA and LatAm Senior Media Director Jerry Daykin makes his record fourth appearance on the podcast, talking about the 6 Ps of digital transformation. This new take on the traditional 4 Ps of marketing is Jerry’s Shiny New Object. We also talk about post-COVID new behaviours, marketing tips and more.

David Byrne, Brand Marketing Lead at Aviva, talks about his favourite marketing books, his ways to cope with overwhelm, and why his Shiny New Object is NFTs and the need to maintain curiosity and refreshing one’s brain as a marketer.

On our latest podcast episode, Paul talks about leveraging the village to pull in the right experts for the right jobs, offering a complete service to customers. We also discuss work mistakes and top marketing tips.

Seb talks about balancing curiosity in new marketing tech whilst honing the skill of being a marketer. He tells us how we should stay focussed on the big picture and how Unilever employs a 80/15/5 model when it comes to Shiny New Objects. The discussion looks in detail at the world of D2C and how brands can win or get started in this space.