Welcome to the Creative Effectiveness Blog
Our blog covers the future of marketing, creativity and technology. Topics include data driven advertising, performance marketing, ad automation, creative effectiveness, AI creativity, and marketing and advertising tips.
Marketing Inspiration #27 - Why do we need so many ads, the secrets of neuromarketing, and Marmite for unborn babies
Top data-driven marketing tips from the leaders of the advertising world, plus insights into new and thought-provoking ads. Find out some AC news and a snippet from our book on how to make it in marketing, too.
Podcast: Amy Wright Discussed Supercharging Ad Campaigns with AI on the Life in Digital Podcast
Amy Wright told the Life in Digital podcast audience how to supercharge ads with AI and why Automated Creative is changing the way businesses pursue growth.
Compounding Creative in Q4 2023 and Beyond: An AC Call to Action for Marketers
Find out how to reach and exceed your Q4 goals while preparing for a prosperous and effective 2024. Download our exclusive white paper.
Sip, Taste, Repeat: Dynamic Advertising that Works for Jack Daniel’s Flavours
Working with Brown-Forman, Automated Creative ran dynamic ads for Jack Daniel’s Flavours, overcoming the challenge of existing brand reputation and converting non-whiskey drinkers.
Marketing Inspiration #21 - Fit chicks, keeping it simple, and harnessing AI as your PA
Top marketing tips from the leaders of the advertising world, plus insights into new and thought-provoking ads. Find out some AC news and a snippet from our book on how to make it in marketing, too.
Marketing Inspiration #20 - The business of marketing, time travel, and tricking your children
Marketing inspiration gathered from the past month’s Shiny New Object podcast and Advertisers Watching Ads, as well as some top news from AC.
Rexona/Unilever wins the Advertisers Watching Ads ‘Ad of the Year’ award
Unilever and Rexona win the best ad of the year from all the episodes of Advertisers Watching Ads in 2022. How did we pick the winner? Who were the runners-up? Find out everything!
PensionBee declared love to Automated Creative - Here's why
Performance Marketing World talk about how Automated Creative helped drive down CPA and boost ad performance for PensionBee.
Working with Nivea to optimise Cost per Quality Visit: A deep dive at MADFest 2022
At MADFest, Adam Wright, Head of Digital for Beiersdorf, shared how Nivea achieved a massive reduction in Cost per Quality Visit and gathered information to define the DNA of a top performer through social marketing ran by Automated Creative. Here’s a summary.
Working with Brandwatch to get insights that drive results for Reckitt and Durex
We love working with Brandwatch to pull data that enables us to deliver digital marketing results for our clients. Here’s how we partnered up to deliver a brilliant campaign for Durex in the Philippines.
From NFTs to work/life balance and how Automated Creative help brands stop guessing and start growing: Tom Ollerton appears as a guest on Performance Marketing World’s Attention Seekers podcast
Tom Ollerton was recently a guest on Performance Marketing Week’s Attention Seekers podcast. Find out what he talked about!
Automated Creative deliver big results for Mondelēz and Tang on Facebook and Instagram
Our marketing campaigns on Facebook and Instagram for Tang have worked so well, even Meta is writing about them.
Machine learning helps bring together creativity and performance, Amy Wright tells Communicate Magazine
Amy Wright recently shared with Communicate Magazine how Automated Creative’s approach combines creativity and performance to make ads more effective and more loved. Here’s what we’ve learned from her article.
Using automation and AI as part of affiliate marketing strategies: What we learned from the AffiliateINSIDER Amplify Summit
During the AffiliateINSIDER Amplify Summit in January 2022, Automated Creative’s Tom Ollerton took part in an Expert Panel about automation and AI, and their role in amplifying marketing strategies. Read a quick summary about the debate.
How Automated Creative works with Brandwatch to get the insights needed for data-driven decision making for brands like KFC
We love working with Brandwatch to gather social listening data that enables us to deliver digital marketing results for our clients. Here’s how we partnered up to lead marketing performance for KFC.
Purpose-driven marketing wins the votes of brand leaders in Advertisers Watching Ads’ 2021 League Table
What was the best ad voted by our guests on Advertisers Watching Ads in 2021? Find out and see how each ad of the year was scored.
Harnessing the true power of data to unleash marketing magic: Automated Creative’s guest article for WARC
Automated Creative’s Amy Wright writes about how to harness the power of data to drive marketing strategy, for WARC.
Using AI To Improve Advertising Performance And Uncover Insight: AC guest appearance on the Creative Agency Account Manager podcast
Tom was recently a guest on the Creative Agency Account Manager Podcast, hosted by Jenny Plant. Here’s a short summary and a link to the full episode.
Digital Impact Awards: 5 Awards For Automated Creative’s Work With KFC, Jim Beam Peach and Durex
We’ve won 5 awards at the Digital Impact Awards! Find out how our work with KFC, Jim Beam Peach and Durex PH was recognised.