Media and creative work together to deliver data driven marketing results. This is why Bayer’s Emre Acikel advocates for joint reporting as his Shiny New Object.

Find out why Foundation & Transformation together move the needle for data driven marketers.

Audacy’s Idil Cakim shares how she’s applied data driven marketing principles to audio advertising and radio.

Cisco’s Patrick Janssen talks about the importance of alignment between sales and marketing so both teams receive relevant data that delivers results for the overall business.

Bimbo Bakeries USA’s Marie Casimir Fallon explains why AI is still a shiny new object for content creators and how to get the data that matters for marketing results.

Find out why Breaking Bad can teach today’s marketers how to better understand their consumers, plus more data driven marketing tips from Just Eat’s Jeremy Nye.

Distilling the future of marketing to 5 key trends with Diageo’s Chief Innovation Officer and learning how to balance work and wellbeing with the right prioritisation approach.

B2B marketing should no longer be a “dirty word,” says Uber for Business Marketing Director Victoria Kerr. Find out the innovations driving the B2B push & pull and more top marketing tips.

To keep up with digital marketing evolution, marketers need to go beyond channels and understand touchpoints first. Natalia Horvath shows how channel-less marketing leads the way.

In a world where AI can make things cheaper and faster, marketers must focus on being better. Otherwise, they’ll become obsolete. Find out more from Asahi’s Grant McKenzie.

AI can offer a lot of answers, but there’s value in using it to supercharge your curiosity rather than sitting back and waiting for surface-level data. Haleon’s Tina Tonielli teaches us about swimming among raw data and asking more questions.

Is all data useful for marketers? How can you sift through and find the connected data you need to drive actionable results? Our latest podcast with The Kraft Heinz Company’s Nendra van Wielink-Mohamed tackles data driven marketing from a minimalist perspective.

According to Pernod Ricard’s Anna Estlund, marketers need a creative compass to help them navigate through the noise of excessive data. Find out how to build your own.

Giovanni Pupo thinks ChatGPT is that smart assistant you’ve always looked for, with the same limitations as an entry-level marketer, and with great potential for data driven marketing growth

Instead of focusing on short-term results only, brands need to take a three-horizon approach to growth to ensure their long-term profitability. David Khoshpasand explains how.

Jabra’s Paul Robinson talks about the appeal and growth potential of data driven marketing combined with DTC sales.

Haleon’s Performance Marketing Director, Rishi Mulgund, talks about why audio elevates online ads and boosts creative effectiveness.

Mars’ Cate McVeigh tells us why neurodiversity is a superpower for marketing professionals and how brands can tap into that potential.

TikTok is king and marketers are missing out if they’re not looking into how they could succeed on the platform, according to Grettel Clark, Ottobock’s Senior Performance Marketing Specialist.

The era of big ideas is back, says Qaiser Bachani, Consumer Experience Lead for Europe & Global Brands at Mondelēz International. Find out how tech and AI are letting the true innovators shine for the future of marketing in the latest podcast episode.