Advertisers Watching Ads is a regular video series where brands watch other brands’ ads and discuss their merits. The purpose of the show is to give the industry insight into how brands think about other brands - and what inspiration they take from their peers. We are proud to have Contagious as our partner, choosing ads each week.

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Episode 59 - Emirates Airlines Ad Reviewed by the7stars and Groupe Renault

On this week’s episode we’re joined by Sabrina Francis (Strategy Director at the7stars), Ruth Maliwat (formerly Insights Lead at DOVE Masterbrand, and future Insights Director for New and Emerging Categories at Coke) and Adam Nickson (Head of Marketing Communications at Groupe Renault) to discuss the latest ad by Emirates Airlines. Check it out and see what they thought!

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Episode 57 - LIVE! Just Eat Euros Ad Reviewed by Aunt Bessie's and MADE.com

Who do you get your takeaways from and would a few random footballers’ cameos in an ad convince you to switch to that brand? What do Just Eat get right and where do they fall short with their latest ad?

We filmed this episode of Advertisers Watching Ads at MAD//Fest in London, with guests Lauren Spearman (Head of Social + Advocacy at MADE.com) and Sam Dolan (Head of Marketing at Aunt Bessie’s). See what they liked, and what they didn’t.

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Episode 56 - Volkswagen Ad Reviewed by JCDecaux, Reckitt and GSK

Would you play a game during an ad break? And would it be to test drive a car?

This week’s Advertisers Watching Ads is about the new Volkswagen Golf ad. Joining us to discuss it are guests Kelly Richards (Lead Business Growth Manager, JCDecaux), Sumati Nagrath (Content Strategist and Consumer Experience Manager, Reckitt) and Jerry Daykin (EMEA Senior Media Director, GSK).

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Episode 55 - Adidas Beyond the Surface Ad Reviewed by Matterkind, Beiersdorf and Reckitt

Our latest ad review is about Adidas’ Beyond the Surface campaign. Does it succeed in showcasing inclusivity or does it feel a bit dated?

Joining Amy Wright on the panel are Seun Odeneye (Managing Director, Matterkind UK & Ireland), Rhian Mainwaring (Senior Digital Manager, Beiersdorf) and Varun Agarwal (Head of Data & Analytics, South East Asia & Japan, Reckitt).

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Episode 54 - IKEA Trash Collection Ad Reviewed by LinkedIn, GSK, Anheuser-Busch and MullenLowe

This week’s Advertisers Watching Ads episode looks at IKEA’s Trash Collection 2021 ad and asks whether the message is clear enough, or just greenwashing, or both?

Our guests are Bian Salins (Head of Content and Creative Solutions, LinkedIn), Rida Alvi (Marketing Manager for South East Asia and Taiwan, GSK), Gillian Beerman (Associate Producer, Anheuser-Busch) and Erica Johnson (Brand Strategist, MullenLowe).

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