How to get noticed on LinkedIn, not letting the robots create all your ads, and more top tips from Ice Travel Group’s CMO, Steve Seddon.

Apple Vision Prop comes up again on the podcast as URBN’s John Sadeghipoor picks 3D worlds as his shiny new object. Find out why!

Zillow have long been involved in AI and innovation, with tools like Zestimate and now the Apple Vision Pro Zillow Immerse app. Find out more from Beverly Jackson.

CDPs are not new, but the ways companies can leverage them to succeed in today’s data driven marketing is shiny and new for PwC’s Constantin Hourmouzis. Find out more.

Discover the opportunities of combining healthcare and consumer data for driving healthy behaviour change, according to Philips’ Leandro Chique.

Find out how retail media is shaping the future of CPG marketing from Chobani’s Director of Media and Marketing, Brett Richardson.

Valmet’s Mikko Vesterinen talks about the importance of networking to understand data in context and shares his top marketing book.

Media and creative work together to deliver data driven marketing results. This is why Bayer’s Emre Acikel advocates for joint reporting as his Shiny New Object.

Find out why Foundation & Transformation together move the needle for data driven marketers.

Audacy’s Idil Cakim shares how she’s applied data driven marketing principles to audio advertising and radio.

Cisco’s Patrick Janssen talks about the importance of alignment between sales and marketing so both teams receive relevant data that delivers results for the overall business.

Bimbo Bakeries USA’s Marie Casimir Fallon explains why AI is still a shiny new object for content creators and how to get the data that matters for marketing results.

Find out why Breaking Bad can teach today’s marketers how to better understand their consumers, plus more data driven marketing tips from Just Eat’s Jeremy Nye.

Distilling the future of marketing to 5 key trends with Diageo’s Chief Innovation Officer and learning how to balance work and wellbeing with the right prioritisation approach.

B2B marketing should no longer be a “dirty word,” says Uber for Business Marketing Director Victoria Kerr. Find out the innovations driving the B2B push & pull and more top marketing tips.

To keep up with digital marketing evolution, marketers need to go beyond channels and understand touchpoints first. Natalia Horvath shows how channel-less marketing leads the way.

In a world where AI can make things cheaper and faster, marketers must focus on being better. Otherwise, they’ll become obsolete. Find out more from Asahi’s Grant McKenzie.

AI can offer a lot of answers, but there’s value in using it to supercharge your curiosity rather than sitting back and waiting for surface-level data. Haleon’s Tina Tonielli teaches us about swimming among raw data and asking more questions.

Is all data useful for marketers? How can you sift through and find the connected data you need to drive actionable results? Our latest podcast with The Kraft Heinz Company’s Nendra van Wielink-Mohamed tackles data driven marketing from a minimalist perspective.

According to Pernod Ricard’s Anna Estlund, marketers need a creative compass to help them navigate through the noise of excessive data. Find out how to build your own.