Advertisers Watching Ads is a regular video series where brands watch other brands’ ads and discuss their merits. The purpose of the show is to give the industry insight into how brands think about other brands - and what inspiration they take from their peers. We are proud to have Contagious as our partner, choosing ads each week.
Episode 55 - Adidas Beyond the Surface Ad Reviewed by Matterkind, Beiersdorf and Reckitt
Our latest ad review is about Adidas’ Beyond the Surface campaign. Does it succeed in showcasing inclusivity or does it feel a bit dated?
Joining Amy Wright on the panel are Seun Odeneye (Managing Director, Matterkind UK & Ireland), Rhian Mainwaring (Senior Digital Manager, Beiersdorf) and Varun Agarwal (Head of Data & Analytics, South East Asia & Japan, Reckitt).
Episode 54 - IKEA Trash Collection Ad Reviewed by LinkedIn, GSK, Anheuser-Busch and MullenLowe
This week’s Advertisers Watching Ads episode looks at IKEA’s Trash Collection 2021 ad and asks whether the message is clear enough, or just greenwashing, or both?
Our guests are Bian Salins (Head of Content and Creative Solutions, LinkedIn), Rida Alvi (Marketing Manager for South East Asia and Taiwan, GSK), Gillian Beerman (Associate Producer, Anheuser-Busch) and Erica Johnson (Brand Strategist, MullenLowe).
Episode 53 - LIVE! McDonald's Ad Reviewed by Aunt Bessie's and MADE.com
This week’s episode was recorded live onstage at MADFest in London. We’re reviewing McDonald’s “coming out of COVID” ad with Lauren Spearman (Head of Social + Advocacy at MADE.com) and Sam Dolan (Head of Marketing at Aunt Bessie’s).
Episode 52 - Canesten Ad Reviewed by Diageo, JCDecaux and LinkedIn
How can sex education be made light and fun, while spreading the message effectively? That’s the challenge for Canesten’s ad in Brazil, reviewed in this week’s episode by Sarah Shimmons from Diageo, Mavesh Malik from JCDecaux and Darain Faraz from LinkedIn
Episode 51 - Heinz Ad Reviewed by Superscript, Contagious, Peppiatt & Williams
The latest ad for Heinz ketchup, chosen by Contagious, is trying to make light of traffic bottlenecks, but does it get stuck in traffic? Hear what our guests from Superscript, Contagious and Peppiatt & Williams had to say about it.
Episode 50 - Tide Clean Jersey Swap Ad Reviewed by Unilever and Upwork
Chosen by Contagious, Tide’s Clean Jersey Swap Ad is our topic this week. We review it with Unilever’s Michael Cole and Upwork’s Patrick Holly.
Episode 49 - AB InBev Ad Reviewed by Betfair, Brandwatch and Pernod Ricard
Join us for a review of AB InBev’s ad chosen by Contagious, all about the Brahma Beer Bet. See what our guests Alex Taborda from Betfair, Vic Miller from Brandwatch and Giancarlo Martins from Pernod Ricard have to say about it.
Episode 48 - Kiyan Prince Foundation Ad Reviewed by Nuffield Health and GSK
Join us for a review of the latest ad for the Kiyan Prince Foundation, presented by our partners Contagious. Our guests this week are Virginia Barnes from Nuffield Health, Haris Munif, and Jerry Daykin from GSK.
